Welcome to the Print and Pixels Newsletter

For Academic Authors Ready To Up Their Digital Presence Game

Welcome to Print and Pixels!

This newsletter is designed to help scholars understand the norms and possibilities of presenting their work online, whether that’s on a professional website, the department page, or through social media. It also touches on topics related to writing and publishing in the humanities.

I started this newsletter after I designed and built my own website and found it incredibly time consuming. What I didn’t realize at first was that, even with pre-designed templates, there is still much to learn about what should and should not be included on an academic website and how to make it most effective.

Many of the deciding factors you can probably guess (like the field in which you’re looking to get a position in and the kind of position you want), but others may come as a surprise. Things like the placement of certain elements (like your name, menu of pages, CV, and contact information), and even the way content should be placed and written on each page. If you want to have more creative freedom over the layout, colors, and fonts, then you’ll also have to learn some code or to work within another program or theme that allows you to change those elements.  

The design and build of your website will ultimately depend on your goals and the intended audiences, and that will also determine the amount of time you’re willing to dedicate to it.

I chose to put the time into building and designing my site because I knew it would be a foundational element to my business. But had I decided to stay in academia and higher education, this would have been quite unfeasible. By the time I got comfortable with the best practices for building a site, in addition to learning about optimal design and layout features for busy internet readers, we were nine months into the pandemic.

To be blunt, scholars are already too busy and, at the end of the day, an academic website is just a digital CV, right?

Not really. Especially if you intend to publish a book, already have a book out, or want to engage a wider audience. If done well, a professional website can be a dynamic space for authors of all sorts to showcase their work and, more importantly, build a readership. There are many ways to do this and some will favor certain methods over others, but the point is that there are many untapped possibilities of a professional website. Many, if not most, are lost on academic authors.

Let me quickly add—this is not their fault! Scholars today are expected to wear one-too-many hats as it is and inevitably are not trained enough to do some of them as well as others.

I hope this newsletter can fill that gap to some degree and assist scholars as they take on new challenges in their professional lives. The academic website, what I hope you’ll come to think of as an author platform, is a fantastic and underutilized tool for academic authors.

Later this month, I’ll cover the essential need-to-knows of what an author platform is and how it can benefit academic authors.

Working on a project or want to start but need some help? Check out my author platform/personal website services along with my editing services here.

Until next time, take care!

Amanda

P.S. If there’s something that you would like to know more about, let me know via email (ar@amandarecupero.com) or comment. You can also follow me on Instagram (@thequickpixel) for bit-sized writing, revising, and website tips.

*Photo by Nick Morrison, Unsplash